Blar i forfatter "Folwarczny, Michał"

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    • Big business returns on B Corp? Growing with green & lean as any label is a good label 

      Sigurdsson, Valdimar; Larsen, Nils Magne; Folwarczny, Michał; Sigurdardottir, Freya Thoroddsen; Menon, Vishnu R.G.; Fagerstrøm, Asle (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-10-25)
      This current research contributes to the concept of consumer-based food label equity (CBFLE) by testing the predictive validity of a scale developed by Coderre et al. (2022) in the sustainability and health domains of seafood products. In Study 1 (N = 301; between-within subjects), we found that scores on all subscales, except the (Dis)honesty subscale, were significantly related to willingness to ...

    • The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags 

      Sigurdsson, Valdimar; Larsen, Nils Magne; Folwarczny, Michał; Fagerstrøm, Asle; Menon, R.G. Vishnu; Sigurdardottir, Freyja Thoroddsen (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-09-29)
      As a result of the increased crowding of the retail landscape with health and sustainability signals and hundreds of different certifications and claims, there is a growing need to determine the critical success factors and guidelines for professional practice. The current paper investigates how different combinations of signals impact consumers’ choice and willingness to pay (WTP). We identify and ...

    • Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals 

      Sigurdsson, Valdimar; Folwarczny, Michał; Larsen, Nils Magne; Menon, Vishnu R.G.; Sigurdardottir, Freyja Thoroddsen; Perkovic, Sonja (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-10-26)
      Endocrine-disrupting chemicals (EDCs) in consumer products present a global health concern. Yet, the understanding of consumer perceptions of EDC-related product labels is limited. This study investigated consumer reactions to such labels using data from 602 Scandinavian consumers. The results indicate a positive association between label performance (willingness to buy, pay in a local currency, pay ...

    • Viral Viruses and Modified Mobility: Cyberspace Disease Salience Predicts Human Movement Patterns 

      Folwarczny, Michał; Larsen, Nils Magne; Otterbring, Tobias; Gasiorowska, Agata; Sigurdsson, Valdimar (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-04-24)
      Humans have a motivational system that influences cognition and behavior to minimize the risk of contact with pathogens. This research examines the relationship between cyberspace disease salience and mobility behavior at the macro and micro levels. Across two studies, we predict and find that people adjust their mobility behavior to minimize the risk of close physical contact with strangers ...